Lotus is back with an entry level Elise that is set to propel the Hethel based sports car manufacturer further up the sales charts. The loss of the K series engine had temporarily created a hole in Lotus' portfolio and its disappearance from the range was not good news for Pure sportscar lovers right across the globe.The challenge of 'plugging the gap' has now been spectacularly addressed with the launch of the new Lotus Elise S -a car that will cover 0-100 km/h in 6.3 seconds, yet sell for below EUR36.000 in lower-tax countries.
Lotus has shoehorned in a high technology 1.8-litre 136 PS Variable Valve Timing Toyota engine, which perfectly complements the phenomenal handling characteristics of the Lotus Elise. This delivers a cracking new entry-level car, capable of taking you from 0 - 100 km/h in 6.3 seconds and onto a top speed of 205km/h, law permitting!
Mike Kimberley, CEO of Group Lotus plc explains: "The arrival of our new Elise S is good news for lovers of Pure sportscars in all intended markets. The value for money proposition offered by the car is second to none and takes the wonderful Lotus Elise range back into the heart of the mainstream sportscar market. We now have a Lotus Elise to tempt the existing or would-be MX-5 or MG driver away from these altogether more cosmetic offerings. They now have an opportunity to get back into a car that is the very essence of what, in our view, a real sportscar should be all about!"
The Lotus Elise S is priced at:
Market Availability
Mainland EU: From July 2006
Technorati Tags: Lotus+Elise+S, auto+news, automotive, automobile, cars, press+release, images, pictures
No comments:
Post a Comment