Friday, 7 July 2006

Ferrari 612 Scaglietti Special Edition by Wallpaper* Magazine

So you have a “bit” of cash to spend but the Black Phantom (click here: Rolls Royce) is not your game? No problem as automakers always find a way to reach deep –very, very deep…. in their customers pockets.

This time, Ferrari Great Britain formed a partnership with Wallpaper*, a magazine for design, interiors, fashion and travel. Wallpaper’s award-winning Creative Director Tony Chambers and Art Editors Meirion Pritchard and David McKendrick were the lucky chaps who where called to design a “stylish and sophisticated” Ferrari 612 Scaglietti so as to interpret, the unlimited possibilities available via the Carrozzeria Scaglietti Personalisation Programme.

In addition to the new Handling GTC package and F1 gearbox, Wallpaper* specified the car in a subtle two-tone paint scheme, with two complementary colours Nero and Blu Pozzi which are also silhouetted in the interior of the car, which has Nero and Blu Scuro leather Daytona seats with Blu stitching.

Specialities: The bespoke aspects of the car, designed and manufactured under Ferrari’s Carrozzeria Scaglietti Personalisation Programme, are: Wallpaper* branding on the aluminium kickplates, discreet branding on the leather of the glovebox lid, and a custom-made leather pocket for the magazine’s new Wallpaper* City Guides which will be launched in September 2006 as part of the Wallpaper* 10th anniversary celebrations.

The Carrozzeria Scaglietti Personalisation Programme isn’t restricted to just the car. Wallpaper* wanted to extend the bespoke elements to the matching six-piece luggage set which has not only been designed in the same Nero and Blu Scuro leather as the interior of the 612 Scaglietti, but the scallops on the luggage (which reflect the scallops which grace the side of the car itself) also feature Wallpaper* branding to ensure the car’s uniqueness.

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